| Vijay Ramachandran ( @ 2009-03-13 10:03:00 |
| Entry tags: | adwords, rant, tools, usability design |
Adwords gripes
My company - WisdomTap - is doing some search engine marketing for our conversion engine - and I have run into some major annoyances with the Google Adwords tools.
First, I get a 404 for following some internal links like this one!!! WTF???
Next, if there are a set of topics - say, all about campaigns - its a set of links. I HATE HATE HATE this style of creating web pages where you have to unnecessarily click through to topics, when it could have/should have been all on one page. Terrible usability!
For a product which is driving your company's revenues - its mind boggling that such lack of attention has been paid to such trivial issues. Ah well, the joys of a monopoly, I guess.