WisdomTap updates
My company, WisdomTap, has quietly been rolling out a lot of features, and I wanted to write about them.

1. We have a new Home Page which hopefully does a much better job of introducing the new user to WisdomTap, what it does (product search), and how it does it (based on expert user comments across the best web communities). The product snapshot gives a quick overview of the features product - overall rating, an expert opinion, and the 3 best uses for this product. We have highlighted a selection of top ranked, new, and products with deals. We also show 3 opinions from a random selection of expert users we crawled from across the web. This is to tell new users that we're tapping the wisdom of the web's best experts. Finally, the navigation is much improved.


2. As part of the new home page design, we changed the look and feel of all pages - specifically, the header and the footer. The colours are much more bright and attractive (in my opinion, of course!)


3. We enhanced our IWannaBuy Facebook social shopping app. You now have the ability to message a specific set of friends to ask for their opinions on what to buy. For instance, I might want to make sure that yathin and code_martial help me choose a dslr. The other change we made is that on the "your polls" page, you can see which friend recommended which product. The thinking behind both these features is to instill more trust in the recommendations.